OneCall is the third largest mobile operator in Norway. It is owned by Telia one of the biggest mobile operators in Europe and Scandinavia. Leading the charge every year as the most innovative mobile operator in the country (as voted by the people), OneCall has been a catalyst for releasing new innovative products into the market long before the competition.
Leading and implementing design within every digital platform and service requires a lot of deep insight, a strong and flexible design system and excellent people skills. Within the OneCall and MyCall brands we have been responsible for designing and maintaining 4 apps, 2 websites, 2 login portals, the entire customer journey, and a myriad of different products and services.
As new products and campaigns are roled out usually within the first hour we start to monitor success and make improvements to the digital experience - usually rolling out changes the same day. With over 3 million page views a month speed is just as important as quality. Testing and analytics frameworks have been heavily integrated into the design and decision making processes.
For the family app we created a better overview of the whole family and stripped back the app interface so that main tasks were always accessible from the home screen.
In the app we also focused on ways we could integrate the brand experience without it being "painted" on top of the solution, so we embedded it in animations, tone of voice and icons / illustrations. Since release the app has maintained a good app rating score of over 4.4 / 5, which is well above industry standard.
